Turn coffee into... A CAR!
The «Jockey» brand launches a major promotional campaign.
Confirming its status as one of Russia’s most popular coffee brands, the «Jockey» campaign will have a truly national flavour, both in terms of regional coverage (the whole of Russia can take part) and in its style of communication with consumers, having opted for a bold and memorable conversational style. The campaign slogan is «A chance to win in every pack, from fifty rubles — to a car», and promotional packs will feature the banner «Get your hands on prizes» (Заведись на призы) to attract customers. The plan is to give away almost half a million prizes in all, including money, gift vouchers and three cars. 29 million packs of «Jockey» coffee — the most popular natural and instant coffee products — are included in the promotion. For more information and rules, visit жокей-промо.рф.